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Podcast: Remarkable Retail Podcast
Episode: The Membership Economy with the World's Leading Expert on Subscription Pricing Robbie Kellman Baxter
Description: This week we welcome special guest Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models--and bestselling author--for a robust discussion of "The Membership Economy." We delve into what's been behind the phenomenal success of brands like Netflix and other disruptors that employ deep insight and the latest technology to build enduring long-term customer relationships. We also unpack how companies can re-imagine their business models to create a "forever promise" by leveraging commerce, content and community. Lastly, we discuss the cultural benefits of adopting a membership mindset. But first we open up the episode w...