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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: What Does Your Product Do For Your Retail Customer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Yesterday I was talking about employees and associates who just want to vomit useless fact after useless fact on people. They're typically kind of, an engineer or an analytical background and they think that the facts are what is going to make the sale.
And today's tip for you is, that you always want to lead with what the product does for the customer after you've talked to them. You don't want to talk about how much it cost, or just the facts.
Nobody buys based on just what the facts of what the product...