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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: How to Use Your Customer List as a Retailer | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Do you have a loyalty program or an app or something like that? I hope so because people who have joined your list voluntarily, whether they're a customer or someone's that familiar with you, is the cheapest way and cheapest group to whom you can advertise. But a lot of times we forget about it. We might have an email list, but maybe it's on your website and we don't really think about it.
So you want to think today about how you're going to grow that list because that list is your most valuable source of...