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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: Eye-Level Displays | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: A lot of times people forget one of the most basic things you can do in a brick-and-mortar store to attract customers is to have a great window display. The problem is too many people just want to put a bunch of junk in the window. If you're at a mall location, maybe you're gonna just put a bunch of junk in the front. That makes shopping feel like work. The secret to having a great window is going into the window and have someone on the outside mark where their eyes are with a sharpie or a magic...