Want to create an interactive transcript for this episode?
Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: Inspiration For Creating Effective Retail Email Marketing | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Did you know email is still the most efficient way you can address your former customers? It is. And yet, are your subject lines compelling? Maybe not. The easy way for you to do it is to add first names to the subject lines. Now, a lot of programs can do this automatically, you wouldn't do this on your own, but anything you can do to make that subject line stand out is going to help you.
Another way to do it is to go down to your local drugstore, or somewhere that carries magazines, take five...