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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: What’s the Value of Creating a PR Calendar as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Well, it's 2020, have you started to think about getting your own PR, press relations, for 2020? I hope so.
Today I want you to think about creating a PR calendar. So many times businesses miss the easy way to get publicity is by covering events, or product launches, or some kind of upgrades that you do with your local media. What you want to come up with answers the question: what's the news angle to this? So if you're a 150-year-old store and you've started to add WiFi, that doesn't really matter. But if you added WiFi because...