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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: How Do I Monitor Employee Conversions In Retail? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: It doesn't matter how many employees you have, it's really tough to know how well they're converting lookers into buyers. Today I want you to pick one employee and then just watch a random five sales encounters, because ultimately, it's all about conversion in brick-and-mortar stores now. It's not about how they're greeted, it's not about if they asked if you had an app or signed up on a loyalty card, it's did they convert them from a looker to a buyer.
Today just pick one employee, take a look at five random shoppers. And if in...