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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: Why You Should Avoid the Price-Matching Trap in Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Price matching is not just Amazon anymore. It's going to be Walmart. So at that point, you have to ask yourself, "Okay. So how much time am I going to devote to someone who wants to buy this game, whatever it is, and... Oh, we'll go on. We'll make sure. Well, show us in your phone. Okay. We'll go verify it on our computer, and the item is 40 bucks." I mean, seriously, how much could you be off by? 10 bucks? 5 bucks? In addition to that, are you then stopping everything and doing this for multiple customers?
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