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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: How to Create Easy Add On Sales In Holiday Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Do you remember when McDonald's used to ask, "Do you want fries with that?" Back, 20 or 30 years ago, they knew that added on to sales pretty easily because once a customer says, "Yes," they're much more likely to say "Yes" to an add on. So here's what I want you to be thinking about today is for every shopper who comes in, certainly for the next six weeks, simply ask, "Who else gets a gift?"
You'll see people look up to the left and look at this imaginary list they have in their minds. I've said this...