Want to create an interactive transcript for this episode?
Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: Using Positive Press to Boost Retail Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: You know, a lot of stories are being written about the retail apocalypse and a lot of small businesses are jumping into it. So, when someone asks, "Oh, how's business going?" They jump in and talk about how horrible it is, or Amazon is doing this, or someone else's putting them out of business.Â
Here's how to get publicity for your store. Give them a story. Tell them something you're doing differently. You've upgraded your wifi, your communication systems, your POS system. You brought in a new line. You've gone through and you've worked with a local c...