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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: What Does Customer Silence Signal In Retail? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Sometimes when employees ask me questions after a training program, they'll say, "Well, how would I have known why they didn't buy from me? They just didn't say anything the whole sale."
Well, that's a big warning sign. Silence is deadly in sales. Either you talk or you ask questions to make a connection, but you don't let people get away with not saying anything. That means you probably spoke too much and listened too little because silence means that there is no communication going. And if you just hand it to someone, "What do you think?"...