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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: Use Your Fitting Rooms to Grow Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
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If you're an apparel retailer, I'm wondering, are you using your fitting rooms correctly? Look, the sale isn't final until somebody tries it on. And so many times we just say, "Oh, the fitting rooms are here and we forget about them." But the fitting rooms are the best place for an apparel retailer to grow sales. Why? Because the person is half-naked and they are susceptible to you bringing new items for them to try on. So whether it's a different size, a different color, whatever you can do to keep them in that fitting room and just k...