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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: How Do You Avoid Showrooming In Retail? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: A lot of people wonder when someone walks in with a smartphone, “Are they going to find a way to use it during the sale or after the sale to get a better price?” Here's the key to avoid showrooming. It's stay in the sale. Make sure that you engage the stranger and you discover the shopper, and if they do pull out their phone, help them scan the tag or stay in that sale. When you help them use their phones, you are saying, "I'm not afraid of whatever might be out there," and it gives you the chan...