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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: How to Sell Expensive Merchandise In Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Are you a salesperson in a retail store? Well, today I'm talking about how do you feel about selling your more expensive merchandise.
A lot of times that when I'm doing sales consulting, or I'm doing a training with a group of stores, I find that there's a lot of people who actually feel like they're being a fraud. They know how much something costs, and they feel bad about going through and charging as much money they do.
The problem is that when you feel that something is too expensive, you're going to go...