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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: What’s Your Conversion Rate as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: As the Retail Doctor, people often ask me, "How can I get more people into my store? How do I attract more shoppers?" And while it's good to attract shoppers, you better know your conversion rate, because just getting more people in the door isn't the begin all and end all. It's how do you convert those lookers into buyers? When you look around at how different types of businesses have made a difference, I think it always comes down to framing the entrance to your store.
Now let me explain. Probably 20 years ago, I think it...