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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic Nation
Description: How do you turn civic engagement into a brand people actually want to join?Kyle Lierman, CEO of Civic Nation and former Obama White House staffer, joins Jason Harris to talk about leading large-scale movements—It’s On Us, When We All Vote, Made to Save—and the organizing principles that make them work.Kyle shares how his time at the White House shaped his leadership philosophy, why Gen Z is the most pivotal generation for social change, and how cause-driven campaigns can harness creativity and data to move millions without losing their humanity.Key Ta...