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Podcast: Built by Business: Amazon FBA, E-Commerce, Brand Building
Episode: #514 - ChatGPT Becomes a Storefront: The Future of Conversational Commerce
Description: OpenAI just turned ChatGPT into a storefront. With Instant Checkout and the new Agentic Commerce Protocol, shoppers can now buy directly inside ChatGPT without ever visiting your website or Amazon listing. Â In this episode, I explain what conversational commerce really means, how brands can prepare for AI-driven shopping, and why this may be the most disruptive platform shift since Amazon Prime. You'll learn the immediate opportunities for small catalogs and hero SKUs, the risks of giving up customer ownership, and the long-term trends as commerce moves from websites to AI agents. Â If...