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Podcast: Built by Business: Amazon FBA, E-Commerce, Brand Building
Episode: #159 - The "Raise and Lower" PPC concept you need to know
Description: In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign. Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS. Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS. ⬇️ Click to view my available resources! https://andyisom.com/