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Podcast: The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Episode: Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode
Description: Today we are digging in on negativity bias, which is featured in chapter 9 of my book, What Your Employees Need and Can't Tell You. I also talked about this when Adam Hansen was on the show back in episode 176 and have planned to give it a dedicated episode for a long time, yet it has continued to hang out waiting for its moment in the sunshine – until today! It's funny, because I think it really says something about my personality that optimism bias was episode 34 and we aren't getting to negativity bias until nearly 200 weeks later. I'm ok...