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Podcast: The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Episode: Unity: Cialdini's 7th Principle of Persuasion
Description: A little over a year ago, in episode 157 of The Brainy Business, I was honored to have Dr. Robert Cialdini join me on the show to talk about the new and expanded version of his book Influence, which has sold many, many millions of copies around the world, and it is so impactful even nearly 40 years after its original publishing date. The new version added 220 (pure gold!) pages and a whole new seventh principle of persuasion – unity – which is of course the focus of today's episode. The six original principles of persuasion include reciprocity, liking, authority, scarcity, soci...