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Podcast: The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Episode: Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)
Description: Fundamental attribution error is another example of a behavioral economics concept with a really terrible name. Similar to my choice to call "hyperbolic time discounting" the "I'll start Monday effect" fundamental attribution error is one where I think we can benefit from a simpler name, I like to call this the "Pot / Kettle Phenomenon." You may be able to tell from that name a little bit about how this concept works, but here's the simple explanation and then we will get into the details. If you have ever heard the phrase, "that's like the pot calling the...