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Podcast: The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Episode: Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
Description: Mirror neurons are the topic of today's behavioral economics podcast. We are really going to get into what they are, how they work and why they matter in any business. Mirror neurons are the key to empathy and our ability to learn from observing others instead of only by doing things ourselves. Mirror neurons have done some amazing things for all of humanity – first of which is our ability to learn by observation and second is our ability to empathize. In this episode I explain the accidental discovery of mirror neurons, and talk about learning by observation, ou...