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Podcast: Accelerate Your Business Growth
Episode: Real Podcast ROI for Business Growth
Description:
Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with RogerNairn, co-founder and CEO of Jar Podcast Solutions—the brains behind top branded podcasts for names like Amazon, Deloitte, and Lululemon. Drawing from his big agency advertising roots, Roger shares invaluable insights into how enterprise brands can harness podcasting as a powerful, long-form marketing tool. In this episode, Roger debunks commona podcasting metrics myths, explains what businesses should actually be measuring for ROI, and reveals his strategies for repurposing podcast content across the
marketing funnel. Plus, he offers actionable advice for na...