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Podcast: Finding Genius Podcast
Episode: Online Advertising 101: Cutting-Edge Strategies For Direct Marketing
Description: Ken McCarthy returns to the podcast to share his insights and strategies for leveraging digital marketing opportunities. With decades of experience in the business world, Ken uses his diverse background to help others succeed in their professional endeavors. What makes his approach unique? He joins us to explain… Ken is an internationally recognized activist, educator, and entrepreneur who has been pioneering internet-based direct response strategies since the early '90s. He employs evidence-based protocols to identify different types of audiences and capture their attention. This direct marketing tactic has helped countless businesses attract, maintain, and grow their cl...