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Podcast: thinkfuture: technology, philosophy and the future
Episode: 292 EXTRA the jobs to be done theory of innovation
Description:
Why do disruptive innovation efforts fail so often?
Is innovation all about meeting customer desires?
JTBD Theory creates a "job description" of the customer's desires
There is the "job" and "how is the job done"Â
Similar to things I've been talking about
There is always a mismatch between demand and supply
We can use technology to capture the customer's desire and write a job description for the customer.
Once we know the job to be done, we can go on and use technology to fulfill the job to be done
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