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Podcast: Crush the Rushâ„¢: The Female Entrepreneur Podcast for Sustainable Business Growth
Episode: 579 - Our Revenue Is Down, But Profit Is Up — The Most Honest Episode I’ll Record All Year
Description: In this week’s pep talk, I am sharing one of the most honest conversations I’ve ever had—how our revenue went down this year, but our profit went up (on purpose). This episode is about scaling smarter, protecting your peace, and redefining success on your own terms. In today’s episode, I share:02:20 – Why lowering revenue can actually increase long-term profit (and why ours was intentional)05:29 – How simplifying launches and systems created more time, space, and sanity08:25 – The behind-the-scenes changes that boosted profit—from tax strategy to AI tools10...