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Podcast: DataFramed
Episode: #327 Building a Sales and Marketing Capability for Data Applications with Denise Persson, CMO at Snowflake, and Chris Degnan, former CRO at Snowflake
Description: The journey from startup to billion-dollar enterprise requires more than just a great product—it demands strategic alignment between sales and marketing. How do you identify your ideal customer profile when you're just starting out? What data signals help you find the twins of your successful early adopters? With AI now automating everything from competitive analysis to content creation, the traditional boundaries between departments are blurring. But what personality traits should you look for when building teams that can scale with your growth? And how do you ensure your data strategy supports rather than hinders your AI ambitions in th...