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Podcast: Superlative
Episode: True Luxury Business: The Culture, Craft, and Education of Swiss Watchmaking with Maria Bashutkina
Description: In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shares her journey from discovering Swiss watchmaking as an outsider to becoming a respected educator teaching across Europe and beyond. Together, they explore how passion, culture, and craftsmanship intersect in watchmaking, revealing why true appreciation requires more than quick online knowledge, it demands time, curiosity, and personal experience. Maria and Ariel discuss the challenges of entering the close-knit Swiss watch world...