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Podcast: Payrollin'
Episode: The Value of Niching Down | How Mike Ritzema Grew a Niche Payroll Company
Description: In this episode, Matt chats with Mike Ritzema about niching down and focusing on one industry. Mike Ritzema is the President and founder of Superior Trucking Payroll Service. In this episode, Matt and Mike discuss the following and more:
"The riches are in the niches" - how to stay focused on one industry.Â
Should you create your own software? Pros and cons of programming your own software.Â
Anyone who is an expert in everything, is an expert in nothing. Stay in your lane.Â
How to get traction in a niche.Â
Three Takeaways
You have a larger addr...