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Podcast: You Beauty
Episode: Susan Yara: The Naturium Founder's Journey from Reviewer to Million-Dollar Brand Owner
Description: She's the beauty journalist turned skincare founder who survived one of the biggest cancel culture storms in beauty history. This week on The Formula, Susan Yara is revealing how she went from reviewing products to creating Naturium - one of the most talked-about skincare brands in the industry, built on the philosophy of "biocompatible" formulations that actually work with your skin. We're getting the full story behind the controversial launch that led to an 18-month FTC investigation, how she bounced back stronger than ever, and the recent acquisition by ELF Beauty. Susan is sharing the biggest overpriced...