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Podcast: Nudge
Episode: The Surprising Menu Psychology Behind Five Guys’ Success
Description: Five Guys was the fastest-growing fast food chain in the world.Â
And that’s partly due to one clever bit of menu psychology.Â
Today on Nudge, Richard Shotton explains:Â
- The psychology behind the Five Guys menuÂ
- How Kraft made a healthier Mac & Cheese (without losing customers)Â
- Why 99% of marketers would have ruined Pumpkin Spice Latte
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