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Podcast: Keep Optimising
Episode: Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera
Description: Raul’s spent the last five years at ReferralCandy helping eCommerce brands turn the loyalty they’ve built with their existing customers into a new customer acquisition channel!Loyalty marketing isn’t just about customer retention – there’s also a LOT to be gained from encouraging your loyal customers to bring in new customers… so in this episode, we’re getting into referrals. What a good referral program looks like when you should set one up, and what incentives to use - plus a few more bits and pieces too!Get all the links and resources we m...