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Podcast: How She Does It
Episode: BBC's Nicki Sheard on Building Up Bluey, The Most-Streamed Show in the U.S.
Description: BLUEY is a bona fide global phenomenon. In 2024, the animated show about a delightful Australian dog and her family saw more than 55+ billion minutes streamed in the U.S. When you add in the first six months of 2025, it’s more than 80+ billion minutes total streamed. That kind of success is rare, and it’s Nicki Sheard’s job to shepherd the brand and its beloved characters beyond the screen: from inside popular games like Just Dance, to appearing on the sides of Converse sneakers, and being one of the very few non-Disney brands to be brought into the Disney p...