Want to create an interactive transcript for this episode?
Podcast: eCommerce Badassery
Episode: 351. Should You Update Your eCommerce Email Automations for BFCM?
Description: One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season.
Spoiler alert: my answer hasn’t changed since 2022
Â
Inside this episode:
Whether you really need to update your email automations for Q4
A smarter way to keep your flows seasonally relevant
The one thing you might want to turn off during BFCM
A quick tweak that could boost conversions in your top-performing flows
How to make your holiday products more visible—automatically
Â
...