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Podcast: Office Hours with David Meltzer
Episode: Ismael Wrixen, Christian Brown, Heather DeSantis | Office Hours: The Human Experience
Description: Ismael Wrixen
Ismael Wrixen is the CEO of ThriveCart, a leading no-code sales platform that powers over 65,000 businesses and has generated more than $6 billion in sales. With over 15 years of experience in finance, technology, and entrepreneurship, he has built and scaled multiple ventures alongside co-founder Thomas Smale. At ThriveCart, Wrixen focuses on creating simple, scalable tools—including high-converting checkouts, affiliate management, and the Learn+ LMS—that help creators and entrepreneurs grow efficiently without added complexity. Known for his data-driven, customer-first approach, he rejects traditional “success tax” models and emphasizes that “we succeed when our customers succeed.” Now, Wrixen is le...