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Podcast: Uncensored CMO
Episode: American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers
Description: Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for American Eagle. Craig reveals what really happened, why the brand partnered with Sydney, and how they handled the extreme social-media reaction. We discuss the data behind the campaign’s success, the decision to pause before responding, and what the advertising press got wrong. Craig also shares lessons in brand leadership, navigating public scrutiny, and what it takes to be a successful CMO in 2025.Timestamps00:00 - Intro00:35 - The Tr...