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Podcast: Skip the Queue
Episode: How to Build a High-Converting Online Gift Shop for Museums and Attractions - Stephen Spencer and Simon Jones
Description: Paul Marden and Andy Povey head to the VAC 2025 Conference at the Queen Elizabeth II Centre in Westminster, London, to explore the evolving world of attraction retail and e-commerce.With special participation from Skip the Queue’s founding host, Kelly Molson, the conversation delves into practical steps for creating seamless, authentic and profitable online experiences.Joining him are industry experts Stephen Spencer, Director of Stephen Spencer + Associates, and Simon Jones, Managing Director of Navigate Agency, to discuss how attractions can create e-commerce gift shops that truly enhance the visitor experience.They discuss the Vis...