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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP312: From Concept to Launch - Crafting Paul Smith's Premium Loyalty Experience, With Head of Digital Hannah Bennett
Description: Subscribe for alerts: http://eepurl.com/gJFLtjPodcast summary:Join us for an insightful episode, where we delve into the intricacies of Paul Smith's innovative loyalty program. Discover how this premium brand navigated the challenges of creating a unique customer experience that aligns with its heritage and values. We're joined by Paul Smith's Head of Digital, Hannah Bennett, and the owner of their strategic agency partner, Limesharp.Whether you're a brand strategist, marketer, or simply curious about loyalty programs, this episode offers valuable insights and practical takeaways.Benefits of...