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Podcast: The CMO Podcast
Episode: Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a Movement
Description: Whether it’s the Wolves lighting up the court or the Lynx dominating the playoffs, few understand the power of fan passion quite like Jim’s guest this week on The CMO Podcast—Mike Grahl, Chief Marketing Officer of the Minnesota Timberwolves and Minnesota Lynx. The Wolves are one of the NBA’s most dynamic rising franchises, and the Lynx—a four-time WNBA champion—are a powerhouse team that embodies the spirit of the Twin Cities both on the court and in the community.Since 2018, Mike has led marketing for both franchises, overseeing brand strategy, creative, digital innovation...