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Podcast: Messy Business - with Libby Langley
Episode: #155 The Flaw in the āKnow, Like, Trustā Theory
Description: Youāve probably heard the phrase āknow, like, and trustā a thousand times ā itās the golden rule of marketing, right? But thereās a crucial fourth step that everyone forgetsā¦ buy. Because no matter how loved, trusted, or respected you are, if no one actually buys from you, you donāt have a business.In this episode, I dig into whatās missing from the classic know, like, trust model and how to bridge the gap between being admired and being hired. I share my own experience of building a business full of loyal followers but not enough urgency, wh...