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Podcast: New Books in Business, Management, and Marketing
Episode: Robert C. Bird, "Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage" (Cambridge UP, 2025)
Description: Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage (Cambridge UP, 2025) offers a step-by-step guide on how to utilize the law as a source of value in organizations. Robert C. Bird demonstrates how legal knowledge can be a valuable asset for firms, providing them with a sustainable competitive advantage that is difficult for rivals to imitate. Bird presents a five-part framework that outlines how firms can use legal knowledge in competitive markets and how they can avoid misusing it. Chapters also highlight how firms can cultivate legal knowledge and apply novel risk tools to overcome unexpected legal th...