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Podcast: The CMO Podcast
Episode: Brian Rowley (Panasonic) | The Long Game
Description: Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics.In this conversation, Brian talks about what marketing is like for the 103-year-old company that is headquartered in Japan, where there is no direct Japan...