Want to create an interactive transcript for this episode?
Podcast: ABA Banking Journal Podcast
Episode: Why branches are top priority for PNC
Description: PNC Bank is the nation's eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of physical branches. In a time when many banks are streamlining their in-person service locations, why has PNC doubled down on branches? On the latest episode of the ABA Banking Journal Podcast, PNC executive Jeff Martinez explores: The role of branches in marketing and account acquisition, particularly business accounts. PNC's strategy of combining organic growth and M&A (most recently in Colorado with FirstBank). Professional opportunities created for bank employees through the in-person delivery network. The role...