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Podcast: Grassroots Marketing
Episode: Napro Research with Mark Lewis (MJ Biz Con)
Description: Napro Research with Mark Lewis today on Grassroots Marketing with Jorge Hermida only on Cannabis Radio. In partnership with Biotech Institute, his work focused on the targeted breeding of cannabis cultivars with proven therapeutic properties. Together, Napro Research and Biotech Institute have created patented and award-winning chemovars. Mark also co-authored “Pharmacological Foundations of Cannabis Chemovars” with Dr. Ethan Russo that serves as a critical foundation for further research. The need to look at cannabis beyond THC. There are over a hundred cannabinoids and at least 150 terpenes packed into the species. With so much potential beyond extreme intoxication, it's time to open...