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Podcast: The Glossy Podcast
Episode: Sam Ku of AG Jeans: 'Building a brand based on great product is the most important thing'
Description: From the Revolutionary War that facilitated the founding of the United States to the Black Lives Matter movement, America has shown that nothing is set in stone if people are willing to fight for change.Also intertwined within the countryβs foundation is denim, which, despite its seemingly benign presence as a fabric, denotes social change, as well. As fashion brands across the industry respond to calls for eco-consciousness, AG Jeans, a denim brand founded in 2001, has been a trailblazer in promoting sustainable denim. βIn the last 12-24 months, we're finding that customers are caring more...