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Podcast: The Morning Brief
Episode: Exporting Bollywood: Strategy, Scale, Survival
Description: From Lagaan to RRR, Indian cinema has gone truly global. But behind the glitz of overseas premieres and record-breaking box offices lies a fast-changing battlefield. In this explosive conversation, Host Rajesh Naidu talk to veteran overseas distributor Pranab Kapadia to unpacks the billion-rupee world of international film distribution: how Bollywood grew from 300 screens in 2003 to 60+ countries today, the diaspora’s unmatched influence, and why the U.S. alone powers up to 50% of overseas revenues. But a perfect storm is brewing. Trump’s 100% tariff on foreign films, the rise of streaming platforms, and shifting audience behaviour could redraw the cinematic map...