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Podcast: PR 360
Episode: Why Your Brands Need to Care About Podcasts with Pikkal & Co.'s Prarthana Sibal
Description: In This Episode…We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting. Show Notes·      [00:51] Are you a coffee or tea drinker? ·      [01:17] Can you summarize your expertise?                     ·      [02:31] How can PR pros use podcasting to build awareness? ·      [05:01] Should every brand have a podcast or should some just be guest? ·      [06...