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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0287 – The Synonym Intonation Substitution.
Description: 2021.10.14 – 0287 – The Synonym Intonation Substitution. Here’s a quick way to work out whether you should be ‘colouring a synonym’: simply put into effect The Synonym Intonation Substitution.  This is: take a word or phrase that you think may be a synonym for something you have already said, and replace it with that first mention.  Then read those same sentences again – with the repeated word in both. If you naturally drop the second reference (as you likely will), then:·        You need to drop it again when you revert back to using its synonym·        Yo...