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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: A.I. & Your Last Line of ⚔️ Defence, with Mark Schaefer
Description: As we navigate a world increasingly shaped by AI, it's easy to get lost in the technical details of prompts and automation. But what about the human side of the equation? If you're building a business based on your expertise, understanding how AI is rewiring our psychology and our customers' behaviour is critical. It changes how we build relationships, create content, and ultimately, how we monetise our knowledge.In this episode, I speak with Mark Schaefer about his latest book 'How AI Changes Your Customers: The Marketing Guide to Humanity's Next Chapter', which explores the profound psychological...