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Podcast: The Art of Online Business
Episode: How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)
Description: Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring yo...